Guadalajara has preserved an important cultural heritage, yet it is a modern productive metropolis with numerous special events and activities, such as the Folklore and Cultural October Fest, the International Book Fair (FIL), and the International Mariachi Festival, just to name a few.

Because of its friendly people, climate, safe environment and natural and architectonical beauty, Guadalajara and the surrounding areas are very appealing for international visitors, as well as a renowned retirement destination in Mexico. Puerto Vallarta (on the Pacific coast), Chapala (the largest lake in Mexico), the town of Tequila (birthplace of tequila), Guanajuato (a lovely colonial city), and many other historic and cultural venues are all very easy to reach from Guadalajara.

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